Free: The Profit Hypothesis: Uncover Willingness-To-Pay Innovate Strategy and Grow Profits

The Profit Hypothesis: Uncover Willingness-To-Pay Innovate Strategy and Grow Profits
Consumers will mislead you. Not on purpose though, which makes it worse.

The consumer perspective is an essential part of optimizing your business strategy. Marketers can make better business decisions if they can predict in advance what consumers will do. However, these two question types inadvertently trigger an unwanted procedure in the mind of the consumer that is at best unreliable. Despite being well intentioned, consumers are not aware of the trap that is awaiting you inside of their brain.

A well-crafted experiment allows the decision maker to side-step the psychological trap and test a wide range of hypotheses. The experiment also allows you to quantify predicted consumer behavior in the most important metric – profit.

This book will walk you through the stages of an experiment while focusing on the role consumers play on firm profit. You’ll get an introduction to the foundations needed without all the complex math.

Whether you’ve been experimenting with consumer choices for decades or are just getting started, this book has something for anyone interested in crafting a better strategy based on a deep understanding of consumers. Free on Kindle.
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Free: Answer the Call: Life Lessons From Family Origins Through Invention and Struggle

Answer the Call: Life Lessons From Family Origins Through Invention and Struggle
I am Jorge V. Gonzalez, a child, a son of Mexican immigrant parents and first generation American. I spent 20 years in the warehouse distribution and logistics industry before becoming disabled. When I became disabled, I had to reinvent myself and transition into the real estate industry. I am currently a real estate agent with Keller Williams Realty helping families create generational wealth. I am also the inventor of a batting machine for baseball and softball that we named The Batting Pro. This book is for people that are looking for guidance exploring ideas to get into real estate by buying, selling or investing. I want to open doors of opportunity for those that are looking to reinvent themselves either in real estate, inventing, or idea launching and conquering their fears. Free on Kindle.

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Free: What the Hell Is a Lifestyle Asset?: How To Build Lifestyle & Financial Freedom Investing In Vacation Homes

What the Hell Is a Lifestyle Asset?: How To Build Lifestyle & Financial Freedom Investing In Vacation Homes
I’m assuming that the only reason you are considering this book is because you want lifestyle & financial freedom (not just one or the other). Unfortunately for most people, it’s nothing more than a dream. They never search seriously enough to find a plan that fits their goals and then work the plan.

The part that’s unclear for many people, and the part that makes all the difference, is the path they choose.

In real estate investing, you’ve got plenty of ways to get a seat at the table. Each has their pros and cons, including vacation rentals.

What The Hell Is A Lifestyle Asset takes the complicated world of investing in vacation rentals for a profit and breaks it into a practical step-by-step process.

Shawn Moore – Active real estate investor and founder of Vodyssey.com, host of the Vacation Rental Revolution podcast – has one goal in mind: to cut through all of the noise and help you find success in acquiring, managing & marketing a profitable vacation rental portfolio. Shawn has helped many hundreds of new and experienced investors alike build a profitable vacation rental portfolio. Free on Kindle.

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Free: Professional Builders Secrets

Professional Builders Secrets: How Custom Home Builders Can Sign More Contracts at Higher Margins While Delivering a Better Client Experience
Are serious about systemizing your building company?

Maybe you’re keen to get started, but you don’t have the tools you need right now. And maybe you’re a little overwhelmed by all the strategies and tactics you’ve been told are necessary to implement into your business. However, there is no need for you to try to figure out everything yourself, on your own.

At the Association of Professional Builders (APB), their mission is to improve the construction industry for both builders AND consumers. APB believes builders deserve more money than they are currently earning from building custom homes. Additionally, consumers deserve a better experience than they are currently receiving.

Earnings and experience go hand-in-hand. You can’t deliver a world-class service on tiny margins without systems. This is why father-daughter partnership, Russ and Sky Stephens are helping residential home builders to implement proven systems into their building companies.

Within Professional Builder Secrets, you’ll find the systems and processes you need. Step by step, Russ and Sky have provided a path to generating more quality leads, more sales, as well as increased margins. Along with their own story, they’ve also included the success stories of past APB clients. With their book in your hands, world-class service is only a few pages away. Free on Kindle.

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Free: Who Gets It?!: How To Find, Motivate and Retain Top Talent

Who Gets It?!: How To Find, Motivate and Retain Top Talent
Who Gets It?! How to Find, Motivate, and Retain Top Talent.

Never underestimate the power of customer service, or the importance of creating a company culture in which policy aligns with logic. If employees don’t see the value in your company, customers won’t either. This is why the right attitude, approach, and communication strategies are essential for a successful business. Those who “get it” already understand this.

We think of “getting it” as a philosophy, a strategy, a management technique, and a wellness lifestyle that can help motivate all stakeholders in a company.

Based on our extensive experience in the events industry, we’ve identified five categories that we’ve seen the members of our teams fall into every time without fail. We’ve seen this in every other type of business as well. At the top are those who get it, and those who are energized. The bulk are in the middle or the comfort zone, and at the bottom are those who don’t care or who just don’t get it.

Our method starts with identifying the top performers who “get it.” You can then use the strategies in this book to build a stronger company culture around their efforts, while also motivating others. This book steps you through how to identify employees in every category and also provides suggestions for how to energize or “jump” them up to the next level of engagement. Most importantly, you will learn how to attract top talent, as well as how to keep them engaged, motivated, and dedicated to your company. Free on Kindle.

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Free: The Guide to Passive Income: How Affluent Investors Build Generational Wealth

The Guide to Passive Income: How Affluent Investors Build Generational Wealth
In an unprecedented time in the world, millions of people are realizing they can no longer count on just their 9-5 job or one stream of income. These pages contain the exact strategies Andrew Lanoie used to retire from the rat race in his 30’s. And he will teach you 11 of the best income-generating assets available today. What Andrew is talking about is truly passive income. The kind you can quite literally make in your sleep. The kind that trickles into your account each month or each quarter regardless of whether or not you even get out of bed. It’s only by generating this kind of income that you can achieve the type of financial freedom and wealth to enjoy life on your terms. With enough passive income, you can stop living a life of worry and start living one filled with abundance, confidence, and tranquility. Free on Kindle.

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Free: Scalable: How Financial Advisors Can Have a Great Business and a Great Life

Scalable : How Financial Advisors Can Have a Great Business and a Great Life
Scalable is the e-myth for financial advisors. It is a step-by-step guide how to build a successful financial advisory practice and still have a life. Too many financial advisors are letting their business run their life instead of running their business to have a great life. Financial advisors can have both a great life and a great business but ONLY if they build a Scalable business.

Scalable will provide that blueprint for business success for financial advisors. It teaches how to build systems for running a thriving financial advisory practice; hot to manage your time; how to generate leads, turn those leads into clients and turn those clients into raving fans. Scalable will change the way you build your business so that you cannot only attain business success but also personal success outside of your business. Free on Kindle.

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Free: The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors

The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors
Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings.

An unwillingness or inability to grow and adapt accordingly will lead to one of the following undesirable outcomes:
1. You own an unprofitable business that pays you subsistence wages to work around the clock while you wear out your health and your relationships.
2. You become a lower-paid functionary/sales and service representative of one of these disruptive technology companies.
3. You are forced out of your industry altogether.

While traditional cold-market and warm-market methods are failing us, I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

The Upstream Model allows you to create endless streams of warm referrals. Rather than focusing on large databases of the wrong people to eek out a few sales or referrals a year, this model allows you to get more business from fewer relationships by focusing your value proposition on professionals in different industries that know that a transaction is coming in your industry before these future customers talk to anyone in your industry. Free on Kindle.

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Free: Digital Africa: Investing in Africa’s Most Untapped Source

Digital Africa : Investing in Africa's Most Untapped Source
“Impact investing” is one of the biggest buzzwords in finance today, touted as investing with the intention of generating positive and measurable social and environmental change in addition to monetary returns. Putting money into projects, businesses, and places that improve the lives of the people living there in addition to strengthening your investment portfolio sounds great…but there are plenty of pitfalls as well. One of the most inspiring locations for impact investing, but also one of the most misunderstood by the foreign investor, is sub-Saharan Africa. Free on Kindle.

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Free: Living Every Minute: Dr. Tim’s Pillars for Creating a Spectacular Life

Living Every Minute: Dr. Tim's Pillars for Creating a Spectacular Life
From Green Beret training, travel adventures to 63 countries, being a highly successful emergency medicine doctor, to raising 5 thriving children, Dr Tim Reynolds has accumulated a lifetime of experiences. Now he wants to share the nuts and bolts of how to get out of the “Zombie life” and create spectacular for you and for your family.

His desire to help everyone onto the road to financial freedom, great health, spectacular relationships, and how to squeeze the juice out of all areas of life were his motivating factors to write this book. The tools are each laid out in step by step processes, making this book into an easy to use manual for anyone who wants to reach their fullest potential. Free on Kindle.

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Free: Turn-Key Secrets: The Ultimate Guide to Building Your Multi-Million Dollar Wealth Management Practice

Turn-Key Secrets: The Ultimate Guide to Building Your Multi-Million Dollar Wealth Management Practice
In Turn-Key Secrets, the author Andrea Bullard divulges the 4 essential Pillars to building a multi-million dollar Wealth Management practice. She shares strategies to substantially reduce work hours and related stress and at the same time significantly increase net income.

Turn-Key Secrets is a must-read for every Wealth Manager that aspires to transform their practice into a multi-million dollar enterprise while delivering concierge service to each and every client. Free on Kindle.

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Free: Blue, Green and Gold: A Clear Path for Crafting a Personal Blueprint for Greener Pastures in Your Golden Years

Blue, Green and Gold: A Clear Path for Crafting a Personal Blueprint for Greener Pastures in Your Golden Years
The world of investing, planning and retirement accumulation is a bit of a maze often leaving consumers lost and going in the wrong direction. Blue Green and Gold offers comprehensive, yet simple concepts, told in short stories, vignettes and examples to help the reader better grasp concepts and ideas. An easy read for all, creative ideas, real-life concepts and direction. For many people, we waste our most precious commodity, time. After reading this book, you will want to act quickly getting started on your path. Free on Kindle.

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Free: Put a Shark in Your Tank: Signature Innovators Edition – Volume 2.1

Put a Shark in Your Tank : Signature Innovators Edition - Volume 2.1
We are living in an unprecedented era of entrepreneurship. In this book, twenty-eight innovators have been handpicked for their spirit, ingenuity, and tenacity. This is intended to provide their journeys as a guide for wherever your dreams and aspirations take you. If there are troubles in the water, try putting a shark in your tank. Free on Kindle.

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Free: Hope Rises: Make Your Life, Love & Leadership Soar

Hope Rises: Make Your Life, Love & Leadership Soar
When facing strong headwinds, you can soar to new heights. You can make good things happen in bad times. You can build a better life and a brighter future, regardless of what you are facing today. You can enhance relationships. You can become a more inspirational leader. And you can do it all by choosing hope. Those who have hope are happier, healthier and more productive. And the best part is that hope can be yours.

Distilling decades of psychological research into simple language, Dr. Randy Ross provides practical wisdom to effectively face challenges, difficulties and setbacks. Offering life-transforming truths, Dr. Ross untangles some of life’s toughest issues and shows how anyone can apply hope to make life better, improve relationships and lead well. Free on Kindle.

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Free: Million Dollar Service Secrets: Systems to Do Less & Grow Fast

Million Dollar Service Secrets: Systems to Do Less & Grow Fast
You’re ready to own a REAL business with real systems and with REAL employees that give you freedom instead of sucking the life from you.

A business that doesn’t require you to “do the work.” That pays you exactly the same whether you’re in the office, spending time with your family, or on vacation.

The problem is, owning a service business hasn’t given you that time with your kids or your spouse.

You’re working harder than ever but you’re not getting ahead financially. Maybe not even staying afloat.

The craziest part of this whole thing is… You wouldn’t give it up for the world. Free on Kindle.

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Free: Misdirection: How Misaligned Incentives, Corporate Greed and Irresponsibility Caused a Blind Spot on Your P&L

Misdirection: How Misaligned Incentives, Corporate Greed and Irresponsibility Caused a Blind Spot on Your P&L
In this book, I am casting a compelling vision of the future, a new opportunity of sorts, as opposed to showing you incremental improvements on what you already do today. This book will give you the insight on what corrupts your health plan, why all the players in this game are incentivized when you pay more and why you have been intentionally kept in the dark.

I not only reveal all the hidden agendas, but I detail actionable insight on what you can do to correct it. After reading this book, you will realize that your healthcare renewal increase is optional, what to look for when seeking out advice, and how to give your employees the best healthcare plan they have ever had. Free on Kindle.

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Free: The Agency Blueprint: The Business System That Leads to Success

The Agency Blueprint: The Business System That Leads to Success
Every business starts out with an idea; the business owner endeavoring to make a dream a reality. Between starting the business and the realization of success, almost everything changes.

In the Agency Blueprint, Creative Agency financial expert Robert Patin draws on his experience to outline and demystify how businesses lose their way from the original vision. Through methodical processes, Patin outlines his tried-and-tested approaches to bringing businesses back in line with what entrepreneurs want their company to be. This book provides a refreshingly straightforward and insightful read, with plenty of real-life examples of its approaches implemented. The Agency Blueprint demonstrates that change is attainable and motivates the reader to accomplish their dreams. Free on Kindle.
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Free: The 7 Strategies of Highly Successful Business Owners: Business and Marketing Secrets from the Most Successful Serial Entrepreneurs Revealed!

Free: The 7 Strategies of Highly Successful Business Owners: Business and Marketing Secrets from the Most Successful Serial Entrepreneurs Revealed!

After several highly successful businesses, and a couple of epic failures, Jake Hanes, CPA and highly successful entrepreneur, shares not only his step-by-step strategies on turning a business into a cash cow but also shares the secrets of the most successful entrepreneurs. No matter your age, the industry you’re in, or your current level of success (or failure) in business to date, this book will provide the resources, insights, best practices, and ultimately, the step-by-step road map to become the #1 most successful business owner in your industry.

Mr. Hanes, who has coached hundreds of business owners in virtually every industry, has one of the most successful businesses in his own industry. In this book, he gives you the tools he learned from Kevin Weir of ActionCOACH, his own mentor and business coach for more than 15 years, and provides insights in a powerful Introduction from Brad Sugars, Founder and CEO of ActionCOACH Global, along with insights from leadership expert John C. Maxwell. This book is packed full of powerful tools from the most successful business leaders today. The 7 Strategies of Highly Successful Business Owners explain the 7 Proven Strategies that give a business predictable cash flows, leverage their resources, and deal with the uncertainty, economic volatility and unprecedented changes in today’s business climate.

In plain English and from inspiring true stories, you’ll discover:

-How to effectively increase revenues through customer acquisition and nurture.
-Strategies from the world’s top experts on how to market your business successfully.
-The simple to follow core principles on how to streamline your business into a smooth, operating machine.
-The simple and fastest ways to manage cash flows.
-The #1 thing to avoid in order to be the #1 Success in business.
-How to master the processes of hiring the right people, and building a powerful team.
-How to create a highly profitable business that runs without you. Free on Kindle.

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