product launch Archives | eReader Nation

The Product Launch Playbook: Structured Launch Preparation and Teambuilding for Innovative Healthcare Products

September 20, 2023 By

In The Product Launch Playbook authors Marc van Unen and Alexander Mohr provide a proven and structured approach to launching a new product and explain the pitfalls to avoid.

The playbook contains validated timelines for starting activities and provides a clear overview of what needs to be done by when. Focus is also given to building strong launch teams as this is the prerequisite for stellar product launches.
Inside, you’ll discover how to:

Introduce innovations rapidly and make them a new standard to benefit patients and create value for healthcare systems and society.
Develop a systematic approach to launching a product and building successful launch teams.
Create easy-to-implement and straightforward approaches to preparing the product, the market, and the company.
Utilize the provided blueprints covering launch timelines and activities.
Build strong, interdependent product launch teams.
Gain additional learning from the added enhancements of real-life examples, lessons learned, and pitfalls to avoid.
And more…

The product launch manual is perfect for product managers and marketing professionals who want to introduce new products in the healthcare or health technology market. $0.99 on Kindle.

Build a 6 Figure Brand While Still Working Your 9-5

December 13, 2022 By

Discover How to Make Money in the First 90 Days of Launching your Product or Service. It’s the perfect guide for driven entrepreneurs who want to learn what it takes to build a successful 6-7 figure brand, using the tips and resources provided.

You’ll learn how to:

Launch your business with confidence, certainty, and start making the money you deserve right away.

Build a socially impactful brand that attracts the customers and money you choose so you can finally quit your day job and do what you love.

Build a life and business you’re proud of.

As a bonus, you’ll receive:

A 90 day launch planner and checklist that gets you real results in record time, stay on track, and turn your dreams into a reality.

Expert help and guidance with a complementary 1-1 Brand Strategy Session – Finally get support from people who have been where you are – and succeeded.
$9.99 on Kindle.