Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science

Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science

Ghosts in the Machine will give you a better understanding of the human beings you are communicating with and the hidden drivers behind the sometimes irrational decisions they make, decreasing their resistance to you and increasing your effectiveness in selling to them. $0.99 on Kindle.
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