Based on over seven years of in-depth research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales.

In “Broken,” Scott unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change the way successful B2B companies GTM, go to market is done. Free on Kindle.

Be afraid, for beyond this point, we have no clear understanding.

Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to navigate the impact this had on the brand-customer relationship causing radical erosion in brand value, engagement, loyalty, and trust.

Here Be Dragons insightfully unpacks and equips brands for the mandatory journey they must now take using the Quadring Engagement Matrix – a roadmap traveling from understanding why the failures happened to a place of powerful marketing leadership and consumer-centric, loyal engagement in today’s digital-first world. Free on Kindle.